A Social Media History Lesson #TBT


Dr Russo and Dr Kelly c.2008 – longtime collaborators and lifetime pals!

After attending the MCN conference in 2019 and hearing the same old problems (!), I started to revisit some of the work our team did at the Australian Museum in the early days of museums, social media, Web 2.0 and website redevelopments. Given all that’s happened in the world since, what seems a lifetime ago, I never got around to posting it.


Until now. Thanks to a lazy (!) tweet from @Indigo_H_J,  asking about the origins of digital participation, I finally got around to hitting the publish button. I do think that this work still has resonance for today’s practice, and may contribute in a small way in answering your tweet Indigo!

So, just for you, here’s some writings from 2009-2012, plus a list of relevant publications that also reference much of this early work.

Blog Posts

[Note some links referenced in these posts are now broken but you’ll get the drift from the post title]






2 thoughts on “A Social Media History Lesson #TBT

  1. Lyndall Linaker says:

    Why is it that we still have so many problems when social media is such a useful tool and digital technology can be a real asset to museums. Is it because it’s still an afterthought or an add on rather than integrated and supported?

  2. lyndakelly61 says:

    Couple of things I think. Upper management doesn’t value SM; many folks think anyone can do social media so don’t value it as a separate skill set; SM managers are getting frustrated and I think that’s showing through so they’re largely being ignored; and the physical experience rules. Even through COVID the main panic was to re-open physical sites when they could have just taken a break and go virtual for a few months. I know this is a tad naive but places re-opening at great cost and environmental expense (eg having few visitors per day but still having to run air conditioning) is not a good use of resources IMV.

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