In this workshop with a range of small museums, galleries and heritage organisations in the Shoalhaven region, we looked broadly at digital as a concept and started to think about digital opportunities. A series of exercises were completed with details below. One main outcome was to generate a set of resources shared via Wakelet.
WHAT DOES ‘DIGITAL’ MEAN TO YOU?
Generally:
- Electronic forms of communication
- Engaging with a keyboard: using your ‘digits’
- Anything through a computerised system
- Not a physical entity, rather a representation of it in a pixel form
- Content that is technologically driven
- Through interfacing with a screen, leading to a fundamental change in human thought processes
For operations:
- Recording of information in a digital form for easy access and sharing
- Safety of information
- Contributing to a cohesive organisation
- Accessibility
- Inclusivity
- Ticketing
- Collection
Connecting:
- Connecting beyond the museum: a ‘porous museum’
- Community app pilot (can x see)
- Use of video and other interactives in exhibition spaces
- Audio interviews and oral histories
DIGITAL TOOLS USED
- Website
- Collections management and databases, such as eHive, MOSAiC
- Social media, particularly Facebook pages plus local history groups, and Instagram
- Video content, digitised artworks
- Email, e-newsletters
- Online store
- Google / Trip Advisor
2-3 CHALLENGES FACING THEIR ORGANISATIONS (NOT NECESSARILY DIGITAL)
Resourcing – people:
- Volunteers as a resource for fundraising, research and in operational roles
- Educating staff and volunteers to be comfortable with technology and using it in everyday (e.g., tablets in exhibitions and for guided tours)
- Members / volunteers who are not digitally literate, meaning little opportunity to share admin load
- Attracting new members / volunteers
- Declining and aging volunteers and the skills people bring
Resourcing – money:
- Finances generally are tight
- Finding resources for fundraising
- Lack of support from Council and other funding bodies
- Increased costs, especially electricity
Resourcing – Audiences / visitors:
- Getting numbers through the door
- Making connections with the public
- Lack of community exposure
- Resources for marketing and awareness
- Attracting repeat visits, getting audiences to move beyond their favourite sites
Resourcing – technology:
- Technical problems – having them and resolving them
- Metadata and following standards
- Information on objects – provenance and history
- Maintaining technologies
- Collection management and preservation
Resourcing – buildings:
- Insurance
- Limitations of buildings
- Heritage constraints
- Storage problems
HOW MIGHT WE? EXERCISE
This is a hugely useful way to think about how to harness digital tools to solve organisational problems by asking the question “Our organisation is challenged by … How might we use digital tools / technology to … So that we can …”
From the workshop the following questions emerged which we will look at in a future session.
How might we use digital to:
- Attract and retain volunteers?
- Improve our digital literacy?
- Assess and improve our digital capabilities?
- Increase funding, both diversifying sources and getting more money?
- Increase reach, attract more / new audiences?
- Replace outdated technology / equipment?
- Better manage our collections and storage pressures?
Lots of food for thought and future possibilities!
One thought on “Shoalhaven Museums & Galleries Breakfast Group: Digital Workshop”