Following from my previous post looking at the Digital Culture Compass Tracker Tool, our next activity is to … assess the digital elements of an activity by considering five levels of ‘digital maturity’, both currently and in 12 months’ time. The five levels are outlined below:
1. Initial – “We have digital elements happening in this activity or we can when we need to.”
2. Managed – “We plan and periodically review the digital elements in this activity, and they are appropriate for our organisation.”
3. Integrated – “The way we use digital elements in this activity is effective in delivering our strategy. Our processes and systems are standardised and, where appropriate, aligned with digital and non-digital activities in this and other areas.”
4. Optimising – “We systematically gather and review evidence of the effectiveness of digital and non-digital elements in this activity, so we can improve our approach.”
5. Transforming – “We are using digital elements in this activity to support significant innovation or substantial strategic change.”
For each activity, the organisation decides if they have ‘Fully achieved’, ‘Partially achieved’ or ‘Not achieved’ the criteria in each level.
To assess digital maturity levels there are detailed guidelines here.
The Compass provides a number of questions to assist in defining the organisation’s digital challenges:
* What do we want or need to achieve digitally in this area of activity?
* What deficiencies currently exist?
* What new opportunities are there that could be explored?
* What new or enhanced digital elements could we feasibly implement in this area in 12 months?
* What might we be able to achieve beyond that timeframe?
* How will we know if we have succeeded?
* How will we review and evaluate our progress?
* How will we ensure that our digital enhancements in this area align and integrate with other areas of the organisation?
We’ll be starting our Tracker journey this week so am keen to see how we go!