MuseumNext – that’s the thread.
With a huge line-up of impressive speakers, and plenty of opportunities for networking this is one of the best museum conferences going around! I’ve presented at two MuseumNext, and as a speaker it’s a great (but mildly terrifying!) experience:
- 2017: How to attract Chinese visitors to your museum (with Deanna Varga)
- 2011: Audience research in the museum without walls
And as a taster, check out this interview with the opening keynote speaker, Tedi Asher, who made headlines earlier this year when she took the role of Neuroscientist-in-residence at the Peabody Essex Museum. In her words:
“…the goal of the Neuroscience Initiative at PEM is to enhance visitor engagement. Toward that end, we draw on findings from the neuroscience literature to inform our design strategies for creating art experiences. As all experience is a product of brain function, we hypothesize that learning more about how the brain works will allow us to generate more engaging experiences of art and culture in PEM’s galleries.”
Tedi’s appointment is believed to be a first in the museum world and I can’t wait to hear what she has to say, and then think about how to apply it to my current work with cultural institutions.
And also as an added bonus, you can get discount accommodation – go here for more details.
But that’s not all!
The day after the conference, Thursday 22 March, UQ Business School’s Tourism discipline, in collaboration with the Centre for Tourism Research at the University of Canberra, will host the ninth annual Visitor Research Forum (VRF) in Brisbane. This forum brings together those with an interest in visitor research in museums, zoos, aquariums, national parks and cultural heritage sites across Australia and New Zealand. At the VRF we share and discuss key research learnings from the year past. Here’s samples from prior forums as a taste of what to expect:
- #VRF2017: The Changing Face of Visitor Research – Storify of the 2017 tweets
- #VRF2015: Presentation on teachers and museum visits – blog post of my presentation
- #VRF2014: Sharing our Visitor Research Experiences
- #VRF2013: Innovations in visitor experience and service design – program on website, plus a link to Gamification, Audiences and Social Good paper by Chris Lang presented at the conference
AT #VRF2018 you are welcome to present a piece of your own research, or simply come and learn from others. I will email EVRNN members with more details as they arise.
Meantime – I urge you to book for both MuseumNext Brisbane and mark the Visitor Research Forum in your calendar: two unmissable professional development events!