Had a very productive day at the Shoalhaven City Arts Centre yesterday talking all things audience. Was good to get stuck back in to talking evaluation and re-visiting one of my more popular workshop topics – how to do audience research with no money?!
As I (rashly) promised to workshop participants, here are some links to get started:
- Audience Research, Australian Museum – contains a wide range of resources, how to’s and evaluation reports
- #epicfail: Has audience research become irrelevant in museums? Keynote address at the Connected Audience Conference, organised by Kulturagenda and the Jewish Museum Berlin
- Evaluation, Research and Communities of Practice: Program Evaluation in Museums Paper that outlines the history of audience research and methods
- (post) digital visitors Blog post plus paper looking at what 20 years of audience research has taught us about visitors
- The “Museum Constant”: One-third plus or minus a bit – blog post on visitor motivations
- When evaluation doesn’t “feel” like evaluation – easy and innovative ways to solicit visitor feedback
And, some reports and findings:
- Audience Research Reading List – an oldie but a goodie!
- Australian Museum evaluation reports
- What teachers want from museums
- Student learning in museums: what do we know?
- Reflections on the Coalition of Knowledge Building Schools 2001-2015 – range of studies with school students, including lots of links
- Attracting Chinese International Tertiary Students to museums
- Social Media News blog – great resource about what Australians are doing online
- Know Your Own Bone blog – great resources and data on a range of things we discussed yesterday, especially attracting audiences to museums
And, How-to blog posts:
- Exhibition evaluation explained
- Conducting a focus group
- Tracking and observation
- How to write an audience development plan – Ben Gammon, Museum iD