- Assess an organisation’s current use of digital
- Set targets for where the organisation would like to be in 12 months
- Record notes that explain the thinking behind the current assessment and targets
- Share reports online with colleagues and others
- Export content for working offline
A quick guide is here, and, as it’s a lot to take in, I’ve decided to summarise the 12 areas in this post for ease of reference.
Note that all text in this post has been reproduced from the website and tool – so just wanted to acknowledge that upfront.
Area 1: Strategy & Governance
How your organisation develops its strategy and oversees its delivery, including decision-making and prioritisation of resources. Unincorporated organisations may have less formal strategy and governance but it will still be present in some form.
Area 2: Program
The artistic, cultural or heritage program(s) of your organisation, e.g., performances, exhibitions, festivals, workshops, events or other experiences. How they are commissioned, curated, developed, produced, co-created and interpreted. How audiences, visitors or participants view, engage, experience, learn or participate in them.
Area 3: Places & Spaces
Managing, occupying, owning and leasing: building(s); performance, exhibition and event venues; monuments; heritage assets (including industrial, maritime and transport), natural and designed outdoor spaces and landscapes and other public amenities.
Area 4: Collections
Developing, caring for, documenting and using collections in museums, libraries and archives. Collections can include physical items, digital copies of them and data about both. They increasingly include ‘born-digital’ material and intangible cultural heritage, recorded in audio, video and other media that can be managed as digital assets. For interpretation of collections and public access, see Program.
Area 5: Marketing & Communications
Reaching, communicating, engaging, and building relationships with target groups, including audiences, visitors and other important stakeholders, to achieve your objectives, including income generation.
Area 6: Research & Innovation
Audience research, market research, evaluation of activities and other forms of applied research. Experimental development of new products, services, experiences or ways of working. Activities may be internal or include external academic or commercial research partners.
Area 7: Talent & Sector Development
Providing training, capacity building and development support for people outside your organisation. For similar activities for your team (e.g., staff, volunteers) see HR.
Area 8: Fundraising & Development
Raising money (e.g., grants, donations and sponsorship) and in-kind contributions to support your objectives. Managing relationships to enable this, including liaising with funders about the delivery of funded activities.
Area 9: Enterprise
Income generating activities that are not central to your artistic, cultural or heritage program, e.g., retail, hospitality, space hire, merchandising, licensing or the sale of consultancy services.
Area 10: HR
Recruitment, management, training and development of your staff, contractors, freelancers, volunteers and other members of your wider team.
Area 11: IT
Management of information technology and systems across your organisation.
Area 12: Finance & Operations
Management of finances, office/worksites, operational processes and legal affairs.
My next post will look at how to assess each are in terms of digital maturity, an area I got very interested in when attending some Museums and the Web sessions about digital transformation, so am very keen to get started this week!