Measuring the Impact of Festivals and Events: A webinar

parrtjima

Parrtjima Festival, NT (image via Artshub)

Understanding the value that your events and festivals bring to your region is an important part of securing Government and corporate support – for events of all sizes.

Due to the current pandemic we know that many of our festivals and events are either on hold, being held online or even cancelled. Despite these challenges now is a great time to be thinking about your strategy to measure and then demonstrate a range of impacts to assist in applying for funding as it becomes available, acquitting grants and reporting to sponsors.

Join the AMaGA Evaluation and Visitor Research National Network (EVRNN) Convenor, Dr Lynda Kelly and Paul Limoli, IER Research, for a webinar all about measuring impacts of large and small-scale events and festivals across a range of areas, including economic, social and cultural impacts, and with a variety of audiences and stakeholders.

Lynda and Paul recently collaborated on a three-year program measuring impacts of 12 major festivals and events across the Northern Territory and will bring these insights to the webinar, as well as some suggested ways to get you started.

SPEAKERS

Dr Kelly is Director of Lynda Kelly Networks, a consultancy specialising in strategic planning, market research, stakeholder engagement and learning/education across the culture and tourism sectors as well as Government and the private sector. A well-recognised and sought out consultant and speaker on research, visitor experience and digital engagement, Dr Kelly has worked in the cultural industry for over 35 years. She is the Convenor of the EVRNN.

Paul Limoli is Partner and Owner of IER Pty Ltd, a consulting business that specialises in the provision of strategic consulting services to the sports, events and tourism industries. Over more than 20 years, IER has provided economic, social and cultural impact assessments for a wide range of clients including Visit Victoria, Tourism, Events Queensland, Destination NSW, NT Major Events and Events ACT, to name just a few. IER also works closely with a number of galleries and museums throughout Australia.

DETAILS

The webinar will be held via Zoom on Thursday 6 August 3-4pm AEST. Go here to register.

This is a joint AMaGA National Office and EVRNN event. Go here to see other AMaGA events there’s lots of them, and they’re really good!

4 thoughts on “Measuring the Impact of Festivals and Events: A webinar

  1. Lyndall Linaker says:

    Hi Lynda. I can’t link to the post.

    Lyndall

    On Thu, 16 Jul 2020 at 12:03 pm, Museums | Digital | Research | Learning wrote:

    > lyndakelly61 posted: ” Understanding the value that your events and > festivals bring to your region is an important part of securing Government > and corporate support – for events of all sizes. Due to the current > pandemic we know that many of our festivals and events are eithe” >

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