In the lead up to our Classic & Wooden Boat Festival (CWBF) happening in a few weeks’ time I’m thinking lots about Instagram. It’s a platform I don’t engage with at all personally, although for some strange reason I’ve ended up with over 150 followers…
So, for someone a tad unfamiliar with this tool and knowing how much the CWBF community love their boats and sharing pictures of them, I believe that Instagram will offer the perfect platform to boost our engagement with this audience and share some cool stuff, both in the lead-up to Festival and at the event itself.
Googling “best practice museums on Instagram” threw up some nice posts and summaries for time-poor folks like me to get up to speed / re-engage:
- Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips – Beth Kanter’s Blog
- 14 museums worth following on Instagram – Mashable
- The Met Gives Instagram Influencers an All-Access Pass – ArtNews
- Sharing Cultural Jewels via Instagram – The New York Times
- The Metropolitan Museum of Art to @metmuseum: Thoughts on Going Digital – @sree (just because!)
- And, of course, Ed Rodley’s post about museum photography – The bright side of visitor photography, now and later
For some inspiration here’s a collection of 15 photographers to follow on Instagram, published on the Creative Bloq website.
Boat Porn on Facebook, with around 70,000 followers, is a classic example of sharing the love of boats, and the hashtag #boatporn on Instagram has over 18,000 posts, with some stunning images being shared. I’m now quite excited by the idea of an Instagram takeover, using those with already established followings to become ambassadors for the brand and the content – in this case beautiful classic boats and #boatporn, and am thinking seriously about it for the Festival, so watch this space.
- Book in to our FREE Symposium, Preserving our maritime heritage, where we will be unpacking the question – what does “classic” mean in a contemporary world?
- Enter our Instagram competition to celebrate Australia’s beautiful boats and win some amazing cash prizes!
Finally, as that famous cultural icon Ratty, from Wind in the Willows, said:
“Believe me, my young friend, there is nothing – absolutely nothing – half so much worth doing as simply messing about in boats.”
And that’s what I’ll be doing at the Festival – see you there!